HOUSE FAIR SPAIN 2019
November 13th | Almería
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DISCOVER THE FIRST SPEAKERS OF HOUSE FAIR 2019!
In order to create value we believe that it is necessary to look at the market as a whole and to try to get as much as inspiration as possible. That is why, this year, we will count with the participation of professionals that will share their vision and ideas about the market and the industry.
Don’t miss this opportunity and come meet the speakers:
The Market for fresh Tomatoes in Europe
How do Europeans Consumers buy Tomato?
Which types do they prefers?
Dr. Behr will give us some insights to answer to these questions and more with his speech on the Market for fresh Tomatoes in Europe.
Since 2010 he is responsible for consumer research at AMI. In autumn 2011 he was appointed deputy managing Director. He is Author of many market studies for fresh fruit and vegetables, speaker at international conferences and co-organizer of the European Tomato Forum and the German Fruit and Vegetable Conference.
If your interested in Consumers Research, you cannot not miss our speaker Dr. Hans-Cristoph Behr.
Going Beyond The Package To Live Deliciously®
Interested in discovering how packaging can make the difference? We will explore this topic from the first-hand experience of Chris Veillon, Chief Marketing Officer for Pure Flavor®.
Chris Veillon is Chief Marketing Officer for Pure Flavor®, a vertically integrated greenhouse vegetable company with operations in Canada, USA, and Mexico. Over the last 12 years, Chris has held a variety of senior marketing positions across the fresh produce industry after spending a decade working in tourism. Chris is a well-rounded, outgoing, strategic marketing professional who volunteers hundreds of hours a year to youth sport in his community. In his role at Pure Flavor®, Chris is responsible for all initiatives related to conceptualizing and implementing brand strategy as a member of the company’s executive leadership team.
KANTAR – Consumer panels
We will also count with the participation of Kantar, leader in knowing how consumers shop. They will give us some insights about market trends, shopping habits and share with us the most disruptive perspectives that will unlock all the potential to catch better opportunities and create value.
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