Creating Value Together

Over the years, House Fair has established itself as a professional space to reflect on the latest trends and business opportunities.

Creating value together has always been House fair value proposition. This year edition Will focus on innovations that create values for all the chain.

Innovations that aims to offer answers to market challenges such as energetic crisis, viruses and plant diseases, consumers- trends, etc…

On the spot-light:

• Sustainability as business opportunity, stretching out how innovation in the sustainability field keeps being profitable and demanded by consumers that want healthier and more sustainable products.
• Differentiation as tool to offer variety and consistency to consumers;
• Guaranteeing European supply: energetic crisis will bring challenges but also opportunities to keep guaranteeing the European supply.
• Resistances make the difference: new restrictions on the use of plant protection products and the increasing demand for products with fewer residues, mean that resistant varieties are the ones that make the difference.

Focused crop: Tomato, pepper, cucumber, squash and pumpkin.